You only get one chance to make a first impression online. It takes seconds for people to form opinions about your company based on your website. A famous Behaviour and Information Technology study found that visitors can assess the visual appeal of a website in only 0.05 seconds. That’s less...
Read moreHow do you determine which leads are most likely to become buyers? And, how can you optimize campaigns to generate better leads? Enter: lead scoring, an effective model that helps sales and marketing departments identify which prospects are the most valuable to your company and its current sales process. Lead...
Read more84% of people expect brands to produce content that entertains, provides solutions and produces experiences and events according to Meaningful Brands®. Insert content marketing. It involves the creation and sharing of materials – such as videos, blogs and social-media posts – that are intended to stimulate interest in a brand’s...
Read moreIt’s likely you’ve heard talk around town of account-based marketing (ABM) – a more strategic version of lead generation where you focus on gaining new business from your key accounts and other prospective accounts like them through highly tailored, break-through strategies. The concept has been a popular topic at many...
Read moreVideo marketing is a must when thinking about your overall marketing plan. Yes, “must” is pretty strong language, but now it’s time. Video for sales doesn’t have to be expensive, scripted, or produced. A simple webcam or smartphone videos- like the one that you can implement immediately provide a huge…
Read moreFacebook has launched a 60-second spot highlighting love for Memphis as part of their campaign “More Together.” The familiar song “Walking in Memphis” is sung by a variety of people homesick for their beloved city. The national ad debuted during Sunday’s NBA Finals game. More nostalgia. More music. More…
Read more