Category

Marketing Strategy

PR Crisis: the Intersection of Danger and OpportunityMarketing StrategyOtherPublic Relations

PR Crisis: the Intersection of Danger and Opportunity

WE’VE ALL HEARD the myth that “all PR is good PR.” We also know that…
Sales: Missing Ingredient in PRMarketing StrategyOtherPublic Relations

Sales: Missing Ingredient in PR

IF YOUR COMPANY’S CONTRIBUTIONS are newsworthy, but you still aren’t getting much media coverage, you…
Use PR as Weapon Against CompetitionAdvertisingMarketing StrategyOtherPublic Relations

Use PR as Weapon Against Competition

WITH SO MUCH DIGITAL MEDIA and advertising noise cluttering the marketplace, getting noticed by prospective…
Taking It to the StreetsMarketing StrategyOther

Taking It to the Streets

GUERRILLA MARKETING is by definition unconventional. Because it relies more on creativity and sweat equity…
Ambient Marketing Creates Lasting ImpressionMarketing Strategy

Ambient Marketing Creates Lasting Impression

AMBIENT MARKETING is an underutilized form of guerrilla marketing that aims to catch the attention…
Miss America and the MooninitesMarketing StrategyOther

Miss America and the Mooninites

STUNT MARKETING ISN’T NEW. We could all learn a marketing lesson from the Miss America…
Go Big or Go HomeMarketing StrategyOther

Go Big or Go Home

THERE’S A PHRASE I’VE USED over and over, throughout my years in marketing: “Go big…
Guerrilla Tactics – Powerful Weapon in Consumer WarfareMarketing Strategy

Guerrilla Tactics – Powerful Weapon in Consumer Warfare

GUERRILLA WARFARE IS, by definition, unconventional. It’s where a small group of combatants use less…
Real-Time MarketingAdvertisingMarketing StrategyOther

Real-Time Marketing

BECAUSE WE LIVE in a digital world, we’ve grown accustomed to real-time communication with one…
Getting Sophisticated with Email MarketingMarketing StrategyOther

Getting Sophisticated with Email Marketing

MEASUREMENT IS BECOMING an imperative in marketing. Savvy marketers naturally prefer to invest money in…