The Guarantee
January 12

Why We Choose Memphis

Benefits of Relocating to Memphis, Tennessee

RedRover Sales & Marketing Strategy is proud to call Memphis home because it’s a city like no other — full of world-class food and music, sports, culture, diversity, southern hospitality, and an authenticity you’d be hard-pressed to match.

The Greater Memphis Chamber says it so well. “One thing that Memphis will be sure to show you in the words of thousands of Memphis Grizzlies fans is that ‘We Don’t Bluff.’ In fact, most people travel to Memphis because of its authenticity, knowing that anytime spent here will be a true and honest experience like no other. With a very rich history and culture, every part of Memphis has a unique story tell. State-of-the-art attractions such as the National Civil Rights Museum, Graceland and STAX Museum help narrate and preserve the history of Memphis and share its importance and truth to the world.”

Memphis is also an entrepreneurial hotspot with an intentional infrastructure designed to support innovators from concept to launch. A byproduct of this support system is that it has attracted tremendous talent to the area and contributed to a resurgence of the city’s downtown area, which RedRover calls home. In fact, RedRover was part of that infrastructure in its early days — having joined and graduated from the EmergeMemphis high-growth incubator.

Downtown Memphis

Hey! I am first heading line feel free to change me

RedRover’s CEO, Lori Turner-Wilson, says: “As we hire sales and account management talent in targeted expansion markets across the country, in alignment with our national growth strategy, Memphis will continue to be home to our firm’s growing operations team including our content, creative, research and strategy, and shared services teams. I could have selected any city in the country as our base of operations, but I intentionally chose Memphis for all that it has to offer our pack.”

Beyond all the built-in amenities that Memphis has to offer, we also selected the city as our base of its operations due to its affordability.

As of January 11, 2023, Salary.com reports that housing in the greater Memphis area is 34.1% lower than the national average. In fact, the overall cost of living in Memphis is 102% lower than San Francisco, 96% lower than New York City, 72% lower than DC, and 67% lower than Boston — allowing the RedRover pack to enjoy a better quality of life.

If you’d like to be part of a growing company that the Greater Memphis Chamber named as one of the “Top 10 Companies to Watch” in 2014 and the Memphis Business Journal recognized as one of the “Best Places to Work” in 2021 — a company offering strong career growth opportunities and a tremendous employee-centric culture — in an affordable, vibrant city, then check out our Career Portal and apply today.

Interesting Stats About Memphis

  • #4 Top city where millennials are moving (Time Magazine)
  • #7 Best cost of living nationally (Move.org)
  • #3 City nationally for first-time homebuyers
  • Among the 10 best cities in the country for job seekers noting market favorability, salary percentile, job security and advancement (Indeed)
  • affordable
  • Memphians spend 25 hours a year less commuting than the national average
  • #1 Most charitable metro area in the US
  • #1 Nationally for per-capita nonprofits
  • #1 Nationally for black-owned businesses
  • 12M Annual visitors
  • 60+ Unique attractions
  • #4 Top city for highest-earning female entrepreneurs
  • Among top cities for job opportunities in 2020 (Glassdoor)
  • One of the most affordable cities in the United States (Money Crashers, Forbes, Apartment Guide)
  • 10th Best city in the nation for tech jobs (Forbes)
  • One of the most diverse STEM workforces (Huffington Post)
  • The Best Places to Live in 2021 (Rent.com)
  • Top 5 Best Southern Cities for Food Lovers (Dine Magazine)

Sources: https://whymemphis.com/, https://wearememphis.com/business/memphis-economy/, https://ilovememphisblog.com/memphis-love)

About RedRover

RedRover Sales & Marketing Strategy guarantees a return on investment for its clients – and it’s one of only two of the B2B-focused full-service private firms in the country to do so out of 14,000 U.S.-based marketing/advertising firms. The process starts with a Growth Optimization plan based on the client’s needs, whether it’s profit improvement, growth in sales volume or expansion into new markets. RedRover leverages its world-class research and strategic planning team to establish goals, targeted outcomes, strategies, and a strong marketing ROI – backed by the firm’s results guarantee.

RedRover then executes the strategies in collaboration with its client, and if metrics aren’t achieved in any one quarter, the client receives an automatic credit toward the next quarter’s investment. The guarantee ensures results, much like the accountability standards a company sets for its own employees. As RedRover founder and CEO Lori Turner-Wilson said, “Why would a company expect less of its outside vendors than it does from its own employees?”

Before co-founding RedRover, Turner-Wilson led Fortune 1000 marketing and communications teams. In those roles, she was routinely on the hunt for a marketing agency that cared as much about the P&L as she did. Vetting several of the top agencies in the country, she found they were laser-focused on reach, frequency, and industry awards — none of which mattered to a company’s bottom line. She also found very few that understood the strategic imperative of using deep market research to drive measurable profit growth. Turner-Wilson was unwilling to compromise accountability, holding the belief that any agency partner should have the same level of accountability to the bottom line as her internal team. She wondered, “At the end of the day, what else matters? Why are agencies in this business if not for that purpose?”

The fact that she couldn’t find a marketing agency laser-focused on the P&L is what led Turner-Wilson to co-found RedRover. Over the last 16 years, RedRover has fine-tuned its process for generating a strong, predictable marketing ROI for clients from a variety of industries, from manufacturing to professional services and everything in between.

RedRover is certified by the Women’s Business Enterprise National Council as a Women’s Business Enterprise, a Women Owned Small Business, and a Disadvantaged Business Enterprise.

For more, visit www.redrovercompany.com.

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