Category

Marketing Strategy

Richard Branson on Personal BrandingLeadershipMarketing StrategyOther

Richard Branson on Personal Branding

MANY OF THE TOP-PERFORMING CEOs in the world, as determined by Harvard Business Review, are…
A Calling Card That Speaks VolumesMarketing StrategyOther

A Calling Card That Speaks Volumes

FOR THOSE IN MARKETING, there is never enough time in the day to get it…
Aim HighMarketing StrategyOther

Aim High

MANY SMALL BUSINESS OWNERS aren’t sure what their prospective clients have in common, so they…
The Next-Generation CustomerMarketing StrategyOther

The Next-Generation Customer

FINDING YOUR IDEAL CLIENTS may feel a little like searching for the holy grail. Every…
The Significance of Generational MarketingMarketing StrategyOther

The Significance of Generational Marketing

COLLECTIVE EXPERIENCES shape each generation — whether it’s World War II or Vietnam, the election…
Right-Brained Reps in a Left-Brained WorldMarket ResearchMarketing Strategy

Right-Brained Reps in a Left-Brained World

ACCORDING TO ALBERT EINSTEIN, the definition of insanity is “doing the same thing over and…
Make Memorable Impressions at Networking EventsMarketing StrategySales

Make Memorable Impressions at Networking Events

DO YOU FIND YOURSELF attending countless networking events without generating much new business? It’s possible…
Casting Your Net for SuccessMarketing StrategySales

Casting Your Net for Success

THERE ARE NUMEROUS WAYS to gather leads for your sales team. Many companies try advertising,…
Decoding Prospects’ Secret LanguageMarketing StrategyOtherSales

Decoding Prospects’ Secret Language

LET’S FACE IT. Prospects have a language of their own. Sometimes they say one thing…
Sure-Fire Ways to Overcome Price ObjectionsMarket ResearchMarketing Strategy

Sure-Fire Ways to Overcome Price Objections

HOW MANY TIMES have you heard a prospect ask, “Can you do it for less?”…