As originally published by Daily Memphian. You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore – user-generated content. So, what is user-generated content? In short, it is any content created by unpaid…
Read moreAccording to a report by Content Marketing Institute, 72 percent of content marketers credit strategy as a major contributor to their increased level of success. If your company is enjoying mind-blowing metrics from the content-marketing strategies you have in place, good for you! If you’re struggling with less than favorable…
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